Mark Cameron, Land Rover's head of global marketing, speaks to SportsPro about the car giant's campaigns within rugby union and sailing, along with the potential to work with other sports in the future.
It's a little over seven months since Harvey Schiller took on the new role of America's Cup commercial commissioner. With Bermuda secured as host, he is now overseeing a new sales cycle for sailing's biggest event.
On the eve of the start of the 2014/15 Volvo Ocean Race, a nine-month, 38,739 nautical mile voyager around the world, SportsPro is this week publishing the second edition of our annual Sailing Black Book.
Olympic champion Sir Ben Ainslie believes his burgeoning British America's Cup team is "in about as good a position as we possibly can be", ahead of the publication of the protocol governing the next edition of sailing’s most prestigious event in the coming weeks.
Oracle Team USA’s remarkable come-from-behind victory in the America’s Cup last week marked the fifth time New Zealander Russell Coutts has been part of a Cup winning team. The 51-year old, a legendary name in Cup history even before his latest triumph, was chief executive of the US team in San Francisco this summer, but also one of the architects of the 34th Cup alongside Oracle billionaire Larry Ellison. Coutts sat down with SportsPro to assess the summer and the changes required for the next edition.
The final of the Louis Vuitton Cup, currently underway on San Francisco Bay, marks the beginning of the end of the 34th America's Cup. The battle for the Cup itself will follow in early September but a saga filled with tragedy, the usual politics, controversy and sometimes even a touch of farce is now reaching what organisers will desperately hope is a dramatic conclusion.
Casey Wasserman and Peter Ueberroth are amongst five 'prominent leaders in sports, entertainment and business' appointed to the Advisory Board of the 34th America's Cup as the organising committee continues its development.
HBS has become one of the world's leading host broadcasters of large-scale sporting events, and was responsible for the production of the 2007 America's Cup. SportsPro caught up with Daniel Wlochovski, a former professional sailor who now leads HBS' marketing division, to find out how the company is continuing to help broaden the television appeal of sailing.
The May issue of SportsPro includes a major focus on the business of sailing.
The Golden Gate Yacht Club of the United States yesterday announced that the 34th edition of the America's Cup will be held in 2013 using wingsail catamarans.