Vendée Globe is the world’s only single-handed non-stop round-the-world yacht race. As a major three month sporting event, it presents interesting challenges to those promoting and financing it. In an exclusive piece for SportsPro, Antoine Robin, director of communication & partnerships, Vendée Globe, discusses how this year it has turned to new media to overcome these challenges.
The Clipper Round the World Yacht Race has begun the search for ten British companies to support a British entry, backed by the GREAT Britain government enterprise, in the 2013/14 event.
Sailing sponsorship is a complex business, with a multitude of events and a wide variety of rights and rights holders. Writing exclusively for SportsPro in the September 2012 edition of the magazine, former World Match Racing Tour chief executive Jim O’Toole outlines the myriad options available to would-be sponsors – and the potential pitfalls that await.
In this May 2012 feature, SportsPro caught up with Skandia head of brand marketing Jo Rimmer who explained why in 2008 the investment company took the decision to discontinue its lengthy title sponsorship of Cowes Week, one of the oldest and most prestigious sailing regattas in the world, in favour of refocusing its efforts behind another of its sponsorship properties, namely the British sailing team.
Casey Wasserman and Peter Ueberroth are amongst five 'prominent leaders in sports, entertainment and business' appointed to the Advisory Board of the 34th America's Cup as the organising committee continues its development.
Already a triple Olympic gold medallist, Britain's Ben Ainslie has long been tipped as one of the home team's stars of this year's Games in London - or, in the case of the sailing events, Weymouth.
The latest edition of Quick-Fire Questions sees the chief executive of the World Match Racing Tour, Jim O'Toole, at the helm. O'Toole provides insight into the challenges and opportunities facing the business of sailing as well as helpful advice for those looking to establish themselves within the sports business industry.
Preparations are well underway for the 2011 Superyacht Cup regatta which will take place in Palma between 22nd and 25th June.
HBS has become one of the world's leading host broadcasters of large-scale sporting events, and was responsible for the production of the 2007 America's Cup. SportsPro caught up with Daniel Wlochovski, a former professional sailor who now leads HBS' marketing division, to find out how the company is continuing to help broaden the television appeal of sailing.
The May issue of SportsPro includes a major focus on the business of sailing.
The Golden Gate Yacht Club of the United States yesterday announced that the 34th edition of the America's Cup will be held in 2013 using wingsail catamarans.
Abu Dhabi has been confirmed as the first Middle East stopover in the history of the Volvo Ocean Race, while a boat from the emirate will appear in next year's competition.
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